Thursday, September 19, 2013

Is this how they usher in the Cloud era?

Today Adobe announced Photoshop CC that is only available to cloud subscribers. Adobe should not release such lame updates to Photoshop and Lightroom to convince people that the cloud-subscription software is exciting. They should make dramatic improvements – things that photograpehrs can’t live without. Can we live without “Smart Sharpen” and “Intelligent Upsampling” with Photoshop. Err, probably. The Lightroom improvements are equally underwhelming. You know that the updates are lame when one of the top bullet points is “Include video in your slideshows!” How did THAT become one of the top-most-requested features?
Here's a list of some of the features with Photoshop CC. I am not thrilled. Also, that seems like kind of a lame photo they are using to show off their product, isn't it? Maybe Photoshop has gotten to the point where it is just kind of like a pencil or a paintbrush -- they can't be improved upon. Maybe Adobe really has run out of ideas (except for ideas around new business models where you get to pay them every month). It also worries me that Adobe is running out of ideas for their photography-related products. Their “big features” are, at best, incremental improvements. They are certainly not exciting enough to drive millions to subscribe to their cloud subscriptions. Their biggest idea, sadly, seems to be cloud-based subscriptions. Business-model confusion with Adobe Adobe’s PR and marketing team has a whole list of reasons about why Cloud-based subscription is so awesome for Photoshop. They have a few good points in there, such as it is easy to do incremental updates. But mostly, the reasons are lame and not exciting to amateurs and hobbyists who can’t afford to shell out a ton of money every month. Here is the confusion: If Cloud-based subscriptions really are so awesome for Photoshop, why do they have a completely different business model for Lightroom? They tell me, well, Lightroom is more for hobbyists and casual people, and Photoshop is more for professionals. I think that sounds kind of ridiculous, don’t you? What is especially confusing for me is, “How do I explain this to people?” I get a bunch of people that come to this website or to the HDR Tutorial (new and improved, and free as always, btw!) to get advice on what kind of software to get. We get a lot of new photographers who don’t really own any software. Now I have to give confusing advice: “Well, you really need Photoshop and Lightroom. Photoshop you have to pay every month for, but Lightroom you can just buy once.” People are like, “Whhhhaaat?” Why have two business models for such complementary pieces of software? It’s completely confusing to new people, and moderately confusing to veterans. Anyway, these are the kind of confusing decisions that come out of committees. I hope they clarify things soon, and I also hope they have a business model that is less punitive to beginners, students, and hobbyists that can’t afford the high price of cloud-based subscriptions. It’s not like Netflix or World of Warcraft with their monthly fees. You pretty much have one kind of customer there. With photography, you have the full span of professionals and studios to ameteurs and hobbyists. In my judgment, it’s too punitive to have One-Pricing-Model to rule them all.

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